As I enter the 2nd 6 months of my business (yes I have only been officially open for SIX months!) I am humbled and grateful for the overwhelming amount of business I received this fall. I literally cannot think all of my clients enough. I learned sooooo much during the past 6 months, its literally been a crash course in running my own business-something that cannot be taught in college but rather hands on. I learned what I like, what I don’t like, and what I need to improve on. To expand my horizon and learn how to minimise business losses, I even ventured on to the Salesforce website to know all I could about predictive analytics. One thing I love about this business is that it is always evolving, I am ALWAYS learning something new. I truly believe that if you aren’t learning something new EVERY SINGLE DAY then your business will become complacent.
One of the major aspects of my business that I will be changing in 2014 is in-person sales. I am SO excited to add this feature to my growing business. I truly want my clients to have something tangible to hold on to. As I move on from the portfolio building phase of my business I am continually thinking of how I can improve and evolve, not only as a business, but as a photographer. So many of my clients expressed concern that they just didn’t know what to do with their digital files that I gave them on a disk. I absolutely love helping and guiding my clients through the process of preserving their images through albums and wall art.
One thing I noticed is that most (if not all) of my clients ordered a few 4×6’s or 5×7’s and called it a day. I think one of my clients ordered (2) 8×10’s. ONE CLIENT! I feel like I have provided them with an incomplete experience by not following up and helping them carefully choose the images that they want to decorate their walls with. And every time a client prints through Wal Mart a little piece of my soul dies. Seriously.
I will be unveiling SO many changes in the next couple of months, but the one thing I am most excited about is offering my Premier Ordering Sessions. Every client will receive this exclusive service. Here you can thumb through sample albums and look at beautiful studio samples of fine art prints, canvases, and other exclusive products from my amazing lab. If you prefer wall art, I will show you EXACTLY what your images will look like on YOUR walls. If you prefer albums, I will show you a custom album. I want my seniors to have a truly unique and couture experience that they will not experience anywhere else.